At the entrance of GANNI’s S/S 2025 show at the Galerie Haute in the Palais de Tokyo, a massive recycled aluminum cauldron bubbles away. In the Copenhagen-based brand’s material innovation labs, a sisterhood of technicians experiment with bio-fabrics that ferment and foam. Materials are transformed through modern alchemy, while silhouettes steeped in responsible craftsmanship offer a glimpse of a futuristic world. For the first time, the GANNI girl strides into Paris Fashion Week, with a spell in her step.
An incantation to individuality, The Craft offers a wardrobe of the future, marking the GANNI girl’s confident and elevated coming of age. True to the Danish brand’s DNA, the collection revels in the play of opposites: masculine and feminine; tailored and diaphanous; utilitarian and romantic. In this refined new era, the GANNI girl joyfully conquers the streets of Copenhagen, Paris, and beyond, dressed in cinched corset-detail denim, ruched sleeve suiting with Bermuda shorts, biker-buckled trench coats, and smocked handkerchief dresses. Inventive layering is key, with signature leopard and floral prints, transparent and technical fabrics, and a color palette that includes algae green, chocolate brown, and sky blue—all paired with intuitive freedom.
In keeping with GANNI’s collaborative spirit, creative director Ditte Reffstrup invited two emerging designers—fellow Copenhagener Nicklas Skovgaard and New York-based Claire Sullivan—into the brand’s studio. Together, they co-created show looks, merging recognizable GANNI signatures such as frill details, delicate blooms, and sportswear motifs. The collection includes bold bubble-hem and puffball dresses, as well as a floor-sweeping gown patchworked from baseball jerseys. Elsewhere on the catwalk, accessories boast enchanting details, including intricately laced boxing boots, pointed mules, and ballet flats. New iterations of the brand’s ‘Bou’ bag feature artisanal braided straps and corseted finishes.
In 2019, GANNI launched Fabrics of the Future, an initiative focused on researching, testing, and scaling innovative materials. For S/S 2025, the team experimented with over 30 new fabrics on the cusp of commercial use, captivated by the alchemic processes they witnessed.
Six novel materials take center stage this spring, including Circulose, Celium, Oleatex, Cycora, and Pelinova, which serve as alternatives to polyester, cotton blends, and leather. The collection also features a runway debut of retro trainers crafted from Simplifyber™, a pioneering bio-fiber that can be molded to form the textured upper of a shoe. Sullivan and Skovgaard’s designs were similarly made using innovative, responsible materials.
“We wanted to channel the GANNI woman’s intuitive confidence and dynamic energy— someone who is tuned in. This collection is about courage, empowerment, and connection, pushing our boundaries across both design and innovation. My heart beats the most for responsible fabrications, and our Fabrics of the Future program feels like magic.” — Ditte Reffstrup, Creative Director, GANNI.
For S/S 2025, the GANNI girl is all grown up. She’s unafraid, easygoing, and marching to the beat of her own drum. Exuding mystique, optimism, and independence, she thrives within a community of like-minded women—never forgetting her sense of fun. The Craft presents a wardrobe for the future, and the GANNI girl holds the magic formula.
Credit : Monica Feudi
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L’articolo GANNI SPRING/SUMMER 2025 COLLECTION proviene da Daily Mood.
