Freedom and subversion, borrowing from the codes of the Victorian Gothic.
A visceral evocation of liberation and expression, echoing the spirit of 19th century provocateurs. The artists, writers and aesthetes whose spirit underscores the collection: Oscar Wilde, Vesta Tilley, Romaine Brooks.
Photographed and directed by Glen Luchford, the campaign captures ecstatic abandon, shifting from restraint to rapturous release. Physicality and freedom, bathed in a spectral light.
“The collection was rooted in the uncompromising self-expression of independent thinkers, exploring the tension between tradition and transgression. Their spirit of progressivism feels pertinent now, inherent in modern questions of character, identity, idealism and gender.” — Seán McGirr, Creative Director
Silk georgette ripples through shadow, brought into light, with intricate raw-edged lace, sharpened tailoring and black lacquered leather. Individually, bodies arch, twist, writhe. Together, they are bound by a wordless force, compelled by instinct and feeling. Each movement, sweeping, soundtracked by a rich textural sonic tapestry.
Creative Director: Seán McGirr
Photographer & Director: Glen Luchford
Art Director: Christopher Simmonds
Stylist: Sarah Richardson
Casting Director: Julia Lange
Hair: Gary Gill
Make-up: Daniel Sallstrom
Nails: Ama Quashie
Choreographer: Benoit Swan Pouffer
Set Designer: Max Bellhouse
Production: Farago Projects
Models: Alex Consani, Athiec Geng, Chu Wong, Libby Taverner
Music:
‘Overcome’
Performed by Tricky, Martina Topley-Bird
Courtesy of Island Records
Under licence from Universal Music Operations Limited
Written by: Adrian Nicholas Matthew Thaws, Marcella Levy, Martina Gillian Topley-Bird, Siobhan Maire Deirdre Fahey
Published by: Universal/Island Music Ltd, Chester Music Ltd t/as Campbell Connelly & Co a part of Wise Music Group and Warner Chappell Music Ltd
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L’articolo McQueen Autumn Winter 2025 Campaign proviene da Daily Mood.
